Beyond the boundaries
Who Are We!
We are Extrogene Software. A Startup tech company founded in Sri Lanka and funded by the Lankan Angel Network (LAN). We build our own products as well as help build great services for our awesome clients. We are in the eCommerce, telco app, mobile app and web development space. Our clients include Dialog Axiata, Unilever, GroupM….just to name a few.
To create a thriving ecosystem using our technology-based products to empower both customers and businesses while we continue to add value and work to exceed expectations.
Building innovative, socially-conscious and empowering products through cutting-edge information technology that enrich individuals, their communities and businesses.
Co-Founders (Ruwan and Thushara) meet for the first time on the aisles of the Faculty of Information Technology, at University of Moratuwa (UOM).
Ruwan and Thushara participate at the MIT-AITI incubation program at UOM where a healthy curiosity on entrepreneurship, bootstrapping and continuous product improvement is planted.
The formative years that would lead to many trials and tribulations, mostly unpaid projects, moderate success, stumbling blocks, and a driving vision to create something that is unique takes shape.
Victory at MoraHack, Code Ultimatum Hackathon – organized by Dialog Ideamart in conjunction with University of Moratuwa.
Extrogene Software is (unofficially) formed by Ruwan and Thushara.
An idea for an Offer-centric website takes shape in the minds of the Co-Founders that leads to development and testing of OfferHut.lk
Co-Founders enlist themselves and compete tirelessly against other teams of developers and their respective entries at "Venture Engine Competition," organized by Blue Ocean Ventures (BOV) and Lankan Angel Network (LAN)- and place overall Second Runner Up.
Funding: Investors take notice of Extrogene's idea for OfferHut and offer Seed investment along with guidance and incubation (LAN).
Extrogene Software (Pvt) Ltd is officially registered in Sri Lanka as a Limited Liability Company.
OfferHut goes live in Colombo and Kandy and a few other townships in and around Colombo and Kandy.
An idea for a suite of applications complementing the OfferHut ecosystem takes shape with the release of two other accompanying services: AroundU and Edu.lk
Extrogene team expansion: further development of OfferHut, AroundU and Edu.lk brings about new hires in Software Engineers, a UX Developer, a Creative Designer, a Customer Service Executive and Marketing Executives.
OfferHut and AroundU- which can also be found on the Dialog USSD app platform- Ideamart, soars in subscription rates as the two services grow into other parts of Sri Lanka.
Extrogene starts working with Mindshare, a GroupM company, to develop products and services for Unilever Sri Lanka.
AroundU gets relaunched on the Dialog Ideamart platform with a renewed marketing plan and improved VAS, and immediately shows growth potential.
Introduction and development of two new products at Extrogene- EVA in motion; a virtual assistant, and Coffer- a platform for streamlined credit card promotions and offers. Both applications are complementary to the OfferHut ecosystem.
The suite of complementary services representing the OfferHut ecosystem goes through final development and testing.
The future looks poised for growth at Extrogene with OfferHut.lk along with its suite of other complementary products shaping up to provide value added services to users where those services would solve daily problems and disrupt other existing trends.